The Faculty of General Dental Practice (FGDP) is the professional membership body in the UK for general dental practice. The FGDP is currently a faculty of the Royal College of Surgeons but transitioning towards becoming an independent medical college. The new College of General Dentistry will be build upon the success of FGDP as the home for general practice dentistry.
To help with their expansion we were asked to evolve the brand environment that would enable them to better tell their amazing story, increase their visibility within the dental community and to stakeholders as well as address the new changes ahead.
Our challenge was to show how FGDP was listening, responding and fulfilling their professional potential.
We defined two important brand themes: the need to bring to life the possibilities stemming from the current branding and emphasising the support through the journey for members and stakeholders. These also became the foundation for the new visual brand environment.
The dynamic geometric shapes reflect the ideas of attainment, opportunity and progress. A strong symbol that at once identifies the organisation and communicates a sense of what they do. The colour palette has been refreshed to create a bright and harmonious mixture.
The FGDP(UK) is currently a Faculty of the Royal College of Surgeons but transitioning towards becoming an independent medical college. The new College of General Dentistry will be build upon the success of FGDP(UK) as the home for general practice dentistry. The new organisation will provide a collegiate home and elevate the professional standing for members of the general dental team. The project is to review the current corporate branding, and evolve and elevate it to a brand which stands out in the dental profession and health care education landscape. Also, create a new brand and environment for the future College.
Following in-depth interviews, and in close collaboration with the team, we developed the new brand sharing our thinking and many ideas. Together we arrived at ‘the one’ with a clear direction ensuring there was complete confidence that the agreed design would deliver their own dynamic breakthrough to the next level of success.