As a leading mental health charity in the UK it was essential to maintain and enhance Mind’s brand consistency and presence. On-going brand guardianship, appraising all below the line communications, guidelines, brand asset creation and brand specific communications in the UK all helped to maintain the consistency, coherence and profile of the Mind brand, whilst keeping it fresh and relevant.
We have created the messaging, graphic language and photography style for a wide breadth of communications which bring together all dimensions of the charity’s activities from funding research, to emotional and practical support. While the prognosis is positive, there is still much work to do. It’s likely that the current generation will also need advice and support for mental health issues, and Mighty can play an important role in supporting Mind’s vital work in achieving this.