The Royal Meteorological Society

A new brand for all weathers
  • RMetS: Society for weather and climate
About The Royal Meteorological Society (RMetS)

Although the RMetS brand identity has been refreshed in the last couple of years there were consistency, visibility and legibility concerns when applied across digital platforms. This is amplified when the logo is scaled in size and viewed on a mobile device. Mighty advised to review the current brand, recommending our client invested in a updated brand identity and visual environment.

Brand identity exploration

There were no guidelines in place to ensure the consistent application of the RMetS brand on the www.rmets.org website and its two sister sites; MetLink and theWeather Club. This has caused confusion as to the relationship between them. Consistent application of the RMetS brand across these sites and therefore strengthen RMetS brand awareness.

What our client says

"We are absolutely delighted with the brand and guidelines Mighty has created. Their understanding of our brief was fantastic. The team is innovative, friendly and we really enjoyed working with them."
Richard Parsons, Digital Project Manager

Deliverables

• brand review
• brand identity and sub-brand evolution
• visual environment
• brand guidelines
• digital templates
• literature