Birmingham Health and Wellbeing Partnership

Inspiring the Birmingham public to have a healthier future
  • Birmingham Health and Wellbeing Health: City-wide physical activity campaign
About Birmingham Health and Wellbeing Partnership (BHWP)

The BHWP is one of the seven core strategic partnerships in Birmingham that aims to reduce health inequalities and help people achieve better health outcomes and the best quality of life.

Building a bold campaign

'Move a little, change a lot' the key driver for encouraging and empowering people to take exercise. 'Get off your brum!' is the attention grabbing headline that makes it easy for audiences of all ages to get involved.

What our client says

"This is a significant new initiative, not only for the BHWP, but for Birmingham as a whole. It was critical we created a campaign, logo, visual environment and messaging that would unite all involved. Right from the outset Mighty had a good grasp of what we were trying to achieve. They invested time to understand us, asked the right questions and the creative they produced demonstrated just the right balance of playfulness and seriousness."

Kay-Louise Edwards, Programme Manager

Deliverables

• campaign
• identity
• visual environment
• messaging
• marcom plan
• posters
• literature
• website
• emailers