Who?
Acxiom is the global leader in consumer data using insights and analysis to engage with digital audiences.
Over time, the company has changed and the messages and communications needed to reflect that. Our challenge was to show how they could benefit from more joined up brand, play to their strengths and increase the number of opportunities by having a clear purpose and story that would connect with clubs.
What?
With the technological landscape constantly changing, new agile competitors and fresh challenges and opportunities enter in the market. Acxiom’s new visual identity has given the brand expression a modern update, and an advantage in the market, marking it out as the colourful brand in a sea of mono-chromatic B2B competitors. It also allows the expression to work in a wide array of contexts by creating conversations subtly categorised through colour selection.
It is essential for Acxiom’s brand expression to perform digitally. The narrative of the animated project ‘A Day in the Life of Bob’ was the journey of consumer Bob and how he could receive targeted, relevant data. We have ensured that the fun, creative expression works seamlessly across the customer journey.
Guidelines, brand asset creation and brand specific communications for the UK all helped to maintain the consistency and coherence of the Acxiom brand, whilst keeping it fresh and relevant. Ensuring consistent and coherent usage across multiple channels.
