The Royal College of Nursing is the world’s largest nursing union and professional body. Founded in 1916, they represent more than 450,000 nurses, student nurses, midwives and nursing support workers in the UK and internationally.
Over time, our challenge was to show how they could benefit from more joined up brand, play to their strengths and sharpen their impact by having a clear purpose and story that would connect with nurses.
We began working with the RCN in 2007. We focus on ways to bring out more ‘belief-centred’ content, making sure the real spirit and passion of nursing comes through the brand. Working closely with the in-house team, we design a wide range of digital assets, campaign marks, literature and experiential solutions.